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purchase frequency

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  • Purchase of T-Mobile USA by AT&T — The merger of AT T and T Mobile USA was announced on March 20, 2011. On August 31, 2011, the Antitrust Division of the United States Department of Justice formally announced that it would seek to block the takeover, and filed a lawsuit to such… …   Wikipedia

  • Recency, Frequency, Monetary Value - RFM — A marketing analysis tool used to identify a firm s best customers by measuring certain factors. The RFM model is based on three quantitative factors: Recency How recently a customer has made a purchase Frequency How often a customer makes a… …   Investment dictionary

  • Effective frequency — In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.The subject on effective frequency is quite controversial. Many …   Wikipedia

  • Radio-frequency identification — (RFID) is a technology that uses radio waves to transfer data from an electronic tag, called RFID tag or label, attached to an object, through a reader for the purpose of identifying and tracking the object. Some RFID tags can be read from… …   Wikipedia

  • Relationship marketing — is a form of marketing developed from direct response marketing campaigns conducted in the 1970 s and 1980 s which emphasizes customer retention and satisfaction, rather than a dominant focus on point of sale transactions. Relationship marketing… …   Wikipedia

  • Greg Allenby — Greg M. Allenby (* 1. August 1956) ist ein US amerikanischer Wirtschaftswissenschaftler. Sein Forschungsgebiet sind die Anwendung des Bayestheorems für die statistische Auswertung im Marketing.[1] Inhaltsverzeichnis 1 Leben 2 Werke 2.1 …   Deutsch Wikipedia

  • Greg M. Allenby — (* 1. August 1956) ist ein US amerikanischer Wirtschaftswissenschaftler. Sein Forschungsgebiet sind die Anwendung des Bayestheorems für die statistische Auswertung im Marketing.[1] Inhaltsverzeichnis 1 Leben 2 Werke 2.1 Redaktionelle Mitarbeit …   Deutsch Wikipedia

  • Customer lifetime value — Contents 1 Definition of Customer Lifetime Value 2 Calculation in customer retention cases 3 Uses and Advantages of CLV 4 References …   Wikipedia

  • Ad Tracking — Ad tracking, also known as post testing or ad effectiveness tracking is continuous in market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus… …   Wikipedia

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • T-Mobile USA — T Mobile USA, Inc. T Mobile USA logo, 2006–present Type Private (subsidiary of T Mobile International AG) Indu …   Wikipedia

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